Travel agencies have been selling their services for years.
But they’re also being pushed to do a little more, and the trend is getting a little bolder and more expensive.
And now, some travel agencies are doing it in a way that’s a little less subtle.
They’re selling their ads on billboards.
“We’ve got to make it work,” said the head of marketing at a travel agency in Toronto.
“It’s a challenge.”
The travel agency has been advertising on billboards for about three years.
It’s still an old technique that has some advantages over the more subtle, targeted advertising that some other travel agencies use.
It can be cheaper and more direct.
And, it can be seen by customers who might not otherwise have noticed it.
“Advertising on billboards is a really good way of getting your message across,” said Chris Tullis, president of the travel industry group Travel Canada.
He said the agency can make a lot of money from the billboard ad revenue, which could be much more than the cost of a ticket.
But it also has to be mindful of the people who might find it distasteful or annoying.
Travel advertising is expensive.
That’s a real concern for travel agents.
They need to make money to keep their employees, and there’s also a fear that if they lose that business, their other advertising revenue might also drop.
Travel agencies can also make money by selling tickets on the secondary market, which is a growing industry.
It allows travelers to get a discount, but it’s also an avenue for fraud.
Tulles said some travel agents sell their travel on secondary market websites.
“You can sell a plane ticket for a couple of dollars, and if you have a lot more people buying it, that’s going to be a lot easier to do,” he said.
Travel agents also have to work with a third party to make sure their advertisements aren’t seen by the public.
But some travel marketers say that isn’t a big problem.
“A lot of our ad budgets go toward advertising,” said Jon Czernin, president and CEO of Travel Canada, a travel marketing company.
“And so, it’s not like we’re making any money on the billboards.”
And, Czarnin said, he sees it as a great way to get advertising into the hands of potential customers.
“If you can do it right, and you can have a product that’s good for your customers, that helps make your business a lot better.”
But, there are some drawbacks to this kind of advertising.
“I think it can work,” he added.
“But it has some risks, and they’re all really manageable, if you know what to look out for.”
Some travel agencies have also taken a step back from advertising on the Internet.
Some travel agents are making use of Facebook’s mobile app to sell their products.
But that doesn’t necessarily mean that their ads are visible on the Facebook app, which can make it harder to get their message across.
“This is not something that’s something we’re actively doing, but we’re looking at it,” said Tim Lillis, senior director of digital marketing at Travel Canada and the marketing director of the agency’s travel product, the Travel App.
He noted that many of the ads in the app were created by people who didn’t have the necessary skills to create the ads.
Travelers can also opt out of some of the marketing channels.
Lillises said the travel agency’s mobile ads have not been featured in the App Store.
That means that customers who haven’t signed up for the app are still seeing ads.
But he said it is “very important” for people to have a choice of the mobile ads.
“When you’re a travel agent, you can decide that you want to have some ads on the app,” he noted.
“So, if a lot people aren’t going to sign up, it might not be a huge deal.”
And it could make the advertising campaign a little harder to spot if a travel service doesn’t have many travel clients, he said, or if its ads don’t have as much context.
The travel industry is not the only industry where advertising has become more subtle.
Travel brands have also been selling on billboards and television in recent years.
Some of the advertising has even been on the internet.
But the trend toward more subtle marketing is getting more attention, said Marc Bloch, vice-president of marketing and communications at the Travel Association of Canada.
“Some of the things that have been happening in the advertising space have not gone unnoticed,” he explained.
“There are many travel agencies that are looking at the advertising side of it, and some of them are experimenting with it.”
And some of these travel agencies say that while they might be doing it a little bit more subtlely, they are still paying attention to the advertising part of the business. “The