Why the Australian travel agency that doesn’t want you to travel to Indonesia has its own travel guide
Australian travel agencies are not the only ones in the world that are struggling to keep up with the demand for travel, as some of the world’s most popular destinations are experiencing some of their busiest seasons in years.
Key points:Key points:- Australia’s travel industry is suffering as demand is growing globally as the world becomes more and more connected- Aussie travel agency Altour has its travel guide, and the company is offering it to customers as a loyalty schemeIt’s been a tough year for the travel industry, with the Australian Bureau of Statistics showing a sharp increase in travel outbound to China and India in 2016, but there are some signs the tide is turning.
Key facts:Altuina Travel Group has its Travel Guides to help travellers find their way around the world, including:Australia’s travel agency is now offering its own loyalty scheme to its customers as an alternative to the usual Australian travel agent.
The Altour Travel Guide, which it has created as a way of offering its customers something different, is available to them as a “snowflake” reward, which means the company doesn’t charge them for the product.
Altuinah Travel Group is offering a reward for those who use its travel guides to find their own way around Asia, Europe and Africa, as well as North America and the Middle East.
“The Snowflake reward has helped us to reach our goal of 25,000 Snowflake rewards for our Australian customer base, which is an incredible achievement,” the company said.
“For this reason, we have decided to create a new Snowflake Reward, to give our customers the opportunity to earn a reward by simply using our travel guides in their journeys.”
In 2016, the number of Australians travelling to India soared from 9,976 to 25,534.
China and India are leading the world in terms of people travelling to other countries, but the rise in demand for overseas travel is leading to an increased number of Australian travel agents being forced to cut back on the number and size of their staff.
In the wake of that, Australia’s government announced it would slash its workforce by almost 40,000 in the next five years.
Australia’s leading travel agency has already cut staff in 2017, with its head of marketing Andrew Sayers describing the industry’s recent downturn as “the most difficult we’ve had to deal with”.
He said the company had lost around 40 per cent of its staff in the last three years.
“We’ve seen our business growth come to a screeching halt and that’s because of the huge increase in demand around the globe for our products,” Mr Sayers said.
In recent months, Altour said it had experienced a 25 per cent decrease in the number it employed, but had been able to cut staff again, bringing its total workforce down to around 18,000.
In a statement on its website, the company wrote: “This is our second year in a row where we’ve seen an increase in the numbers of travel agents who are able to fulfil our requirements.
We’ve also seen the number we’ve used as a reward rise from 12,000 to 20,000 this year.”
This increase has allowed us to expand our product range and continue to offer our clients the best value travel experience available, while offering them a choice of travel providers to choose from.
“Altuineah said the Snowflake scheme was the first time it had offered a reward to its Australian customers, but it had used it to reward its Chinese and Indian clients.
It said it hoped the Snowflakes scheme would be “an opportunity for our customers to choose the travel providers that best meet their needs, as we’ve experienced some very challenging seasons in recent years”.